GENEROUS customers in Redditch donated more than 5,500 meals for food charities FareShare and The Trussell Trust during the Tesco Food Collection, which ran in stores from November 29 to December 1 in conjunction with local charity Acts of Kindness.
Customers were asked to donate long-life items to help people in need as part of their usual shop and this years they were more generous than ever which meant that across the UK a total of 3.5 million meals were donated through Tesco Food Collections.
The food donated to foodbanks in The Trussell Trust’s network – which includes Redditch – is given in emergency food parcels to people referred because they are struggling to afford to feed themselves and their families.
Food donated to FareShare is distributed to charities and community groups who use it to provide meals for vulnerable groups such as isolated older people and those in homeless shelters.
To help the charities in their work, Tesco once again topped up the value of the customer donations by 20 per cent.
Emma Revie, chief executive at The Trussell Trust said: “Our foodbank network has spent the last month making sure that people referred to them with no money for food don’t go hungry this Christmas. This work has been made possible thanks to the incredible generosity of Tesco customers, store colleagues and volunteers during the Food Collection.
“Thank you for your support – your generosity stopped hunger this Christmas.”
