A MOTORCYCLE sculpture commemorating Redditch’s rich manufacturing heritage has been installed at Arrow Valley Country Park.
The town is the original home of Royal Enfield and from 1932, birthplace of its most iconic model, the Bullet, the longest running production motorcycle in the world.
A replica of the Bullet has been installed next to the Boathouse Cafe at the park, for visitors to learn about the impact the company and the motorcycle had on the community.
Operating from a 26-acre site off Hewell Road that housed factories, offices, a test track and a sports field, Royal Enfield was one of Redditch’s largest employers between 1901 and 1967.
It produced motorcycles renowned for their quality, performance and superlative design.
Redditch Borough Council has been involved in collaborative projects since the relationship was rekindled in 2019, and helped install the sculpture.
Council Leader Coun Joe Baker said: “I have two motorbikes myself so as an enthusiast I am absolutely delighted that our links with Royal Enfield are being recognised.”
The Council’s Portfolio-holder for Leisure Coun Juliet Barker-Smith said: “The installation looks fantastic and celebrates the heritage between the council, the borough and Royal Enfield.
“Along with our partners Rubicon and Royal Enfield we will be further celebrating these links with an event next month which everyone is invited to.
“In the meantime I look forward to hearing stories and memories from our residents for whom Royal Enfield was an important of their lives.”
Royal Enfield’s European public relations manager Stephen Cain said; “Royal Enfield are passionate about engaging with the local community of Redditch and celebrating the historical links with the town.”
The closure of the Redditch plant in 1967 failed to halt production of Royal Enfields in India where the Bullet was king of the road. Its legacy of resilience, endurance and craftsmanship has resulted in a passionate community that continues to grow.
Now, Bullets are exported to over 70 countries and the distinctive beat of its engine can be heard everywhere from its new home in Royal Enfield’s state-of-the-art factories in Chennai to its spiritual home in Redditch.
This sculpture is a tribute to the legendary Bullet and the bond that exists between Royal Enfield in Chennai and the town of Redditch.
