SHOP local and support small businesses – that’s the message from Redditch Borough Council in the run-up to Christmas.
The call comes after figures show if everyone in Worcestershire spent just £10 with local businesses it would boost the county’s economy by £2.5m this Christmas.
In Redditch, with two lockdowns and an array of restrictions, the pandemic has taken its toll on many smaller businesses.
As a result and in line with Small Business Saturday on December 5, the council is encouraging residents to stay local to do their Christmas shopping and help independent traders.
Council Leader Matt Dormer said: “This year has been extremely difficult for everyone and a lot of smaller businesses have really felt the effects of Covid.
“I am very proud of our local business community and I know lots of them have been very creative in adapting to life in a pandemic.
“Now is the time to shout about this and help these smaller companies. Just one extra sale at Christmas could make all the difference.”
People are also being urged to share their recommendations and firms to promote themselves.
Small Business Saturday UK is a grassroots, non-commercial campaign, which highlights small business success and encourages consumers to ‘shop local’ and support small businesses in their communities.
The day itself takes place on the first Saturday in December each year, but the campaign aims to have a lasting impact on small businesses.
Sharon Smith, chief executive oof Herefordshire and Worcestershire Chamber of Commerce, said: “The value and importance of small and medium sized businesses within the Worcestershire business community is indescribable.
“Where possible, I encourage all shoppers to visit their favourite local businesses over the next few weeks and the Christmas period.
“I have no doubt that as a county we can come together to show support and solidarity to businesses in their time of need.”
