DRIVERS are being urged to slow down as part of the latest speed enforcement campaign being held both by West Mercia Police and nationally.
The drive, which was launched on Monday and runs until February 2, is being co-ordinated by the NPCC (National Police Chiefs’ Council) to improve road safety and law enforcement.
Statistics show in the past three years across the West Mercia Police force area 131 people were killed and 933 seriously injured in crashes where speeding or the use of inappropriate speed for the conditions was recorded as a factor.
Motorists are encouraged to think about their speed and reminded to always stay within the limit because, police say, the higher the speed, the more devastating the consequences of a collision.
Throughout the campaign West Mercia Police Road Safety team, police officers, PCSOs, special constables and community speed watch volunteers will be out and about in local communities taking part in a mixture of enforcement and educational operations.
Superintendent Mel Crowther from West Mercia Police said: “Supporting this national campaign with local activities and increased enforcement is an important way of raising the issue and highlighting the dangers of speeding.”
She added there were too many people in local communities whose lives were affected by people speeding and families which knew far too well the devastating consequences speeding and subsequent crashes could have.
The minimum penalty for speeding is a £100 fine and three penalty points. Drivers are disqualified if they reach 12 points within three years.