SPEEDING drivers are being asked to slow down and obey speed limits in a campaign to help reduce death and injury on our roads.
As well as breaking the law, Warwickshire Police say those who speed are risking not only their own lives but those of other people.
The call comes in the wake of a the death of a cyclist on the A46 near Alcester last week.
Despite Covid, between January 1, 2018 and December 31, 2020, 40 people were killed and 317 seriously injured in collisions in Warwickshire where speed and/or loss of control was recorded as a contributory factor.
Pedestrians are four times more likely to die if hit by a vehicle travelling at 40mph than at 30mph.
However the risk of being caught is also high. In Warwickshire, in 2019, 45,783 people were caught speeding in the county and even in 2020 during lockdown with less vehicles on the road 33,640 drivers were nabbed.
Chief Inspector Faz Chishty said: “Speed limits are there to protect the public and to assist traffic flow as well as improving the quality of life for local residents.
“Driving too fast or at an inappropriate speed for the road environment or conditions means that drivers have less time to react and near misses can easily turn into collisions.
“That is why our officers will actively target those who speed on our county’s roads as well as on our motorway network.”
Research into air quality has also found that slowing down just 10mph on motorways, for example, can have a positive impact on the environment as emissions are reduced.