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22nd May, 2022

Special delivery as lockdown pizza boom leads to firm's expansion

Ross Crawford 11th Jun, 2021

THE UK’s appetite for pizza has seen a leading oven supplier double the size of its Redditch headquarters.

When taking a bite of a freshly delivered lockdown pizza, odds on it was baked in an oven supplied by a company in Redditch.

The huge surge in demand for delivered pizza has now seen White’s Foodservice Equipment doubling the size of their premises, expanding into the unit next door, with the aid of Ben Truslove at commercial property agents John Truslove.

Business boss Tim White supplies pizza ovens, spares and food preparation equipment to major names including Domino’s Pizza, Papa John’s and a host of independent operators up and down the country.

Ben Truslove arranged a five year lease with White’s Foodservice Equipment for the 6,468 sq ft Unit 7 on Padgets Lane, adjoining the firm’s existing based at Unit 8, more than doubling its floorspace.

Tim added: “Business has gone through the roof over the last year. Obviously everyone was phoning for a pizza during lockdown and that demand is just continuing.

“We operate a spare parts website as well, and supply both wood-fired and normal commercial pizza ovens made by the leading manufacturers in the industry.

“We now have around 15 full time staff and will be aiming to recruit two or three more over the next 12 months.”

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