5th Apr, 2020

Alex trust’s promo film is just what the doctor ordered, bosses hope

Ross Crawford 4th Jul, 2017 Updated: 4th Jul, 2017

THE NHS Trust running Worcestershire’s three acute hospitals has launched a short film to help recruit outstanding doctors and nurses to the area.

Worcestershire Acute Hospitals NHS Trust – which runs the Alexandra Hospital, in Redditch, Kidderminster Hospital and Treatment Centre and Worcestershire Royal Hospital – is short of some 200 nurses and 140 doctors.

The new film highlights Worcestershire as not just a great place to work, but as a fabulous place to live. It features footage of some of the best landscapes and scenery the county has on offer.

The video, which was launched on social media this week, is already proving popular – it was watched almost 16,000 times in the first 24 hours alone.

The Malvern Hills, Severn Valley Railway, Arrow Valley Park, Kingfisher shopping centre, Worcester Cathedral and Diglis Basin are all featured.

Di Pugh, deputy director of HR at Worcestershire Acute Hospitals NHS Trust said: “Recruiting high quality and permanent staff is one of the Trust’s top priorities. The Trust offers some fabulous opportunities – but importantly Worcestershire is also a wonderful place to live with stunning countryside and great transport links to the rest of the country.”

The Trust has been condemned as ‘a damaged brand’ by campaigners after inspectors from the Care Quality Commission said some services had actually declined after it was branded ‘inadequate’ and placed in special measures.

To see the video visit www.youtube.com/watch?v=Ua6Db2X5PhM

What do you think? Email editor@redditchstandard.co.uk to tell us your views.

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