MULTI-AWARD winning brewery Purity Brewing Company has linked up with Premier League outfit in a move that will see the Warwickshire brewer’s beers available across Villa Park as the Official Ale Supplier for all match days and events.
Since 2005 Morton Bagot-based Purity – based between Studley and Alcester – have become one of the market leaders in the Midlands for craft ales.
The last few years has seen the brewer branch into the elite sport with similar partnerships with Wasps Rugby ad the Ricoh Arena, as well as Coventry Rugby. However this is the brewer’s first step into football and follows feedback from the Aston Villa faithful and the desire of the club to do things differently.
As a result following the success at the Ricoh Arena, Purity was invited to join the Pride and family of suppliers and partners.
Purity Brewing’s chief executive and co-founder Paul Halsey said: “As a lifelong Villa fan this is one of the pinnacles of my career.
“I truly never thought when we started in 2005 we’d be in a position to join forces with the team I support.
“This partnership between Purity and Aston Villa is all about creating the perfect match day experience for supporters and reflects our belief in a more discerning beer drinking public.
“Football has been for too long about commodity brands and poor match day experiences, but at Purity we want to redefine what is expected in a football stadium environment.”
Villa’s chief commercial officer Nicola Ibbetson said: “I’m delighted Aston Villa have partnered with a local company, further outlining the club’s mission to forge deeper connections with businesses and communities close to the football club.
“Purity Brewing will provide an important service at Villa Park, one which we believe will enhance our supporters’ matchday experience.”