TWO new independent shops are to open in Redditch town centre – breathing new life into a neglected spot behind the Post Office and Debenhams.
And with the backing of the Borough Council, they hope to help Rejuvenate Redditch by organising a variety of events in the unused covered area in the coming months.
Exactly six years to the day since opening in the Kingfisher Centre as a pop up shop, retro record specialists, Vintage Trax is returning to town with a second vinyl record and CD shop, while retaining its popular Headless Cross store.
Opening alongside at the same time is Vintage Threads, offering ladies and mens vintage clothing, footwear and accessories, as well as repairs and alterations.
Owner, Helen Truman, is a seasoned fashion trader having worked at the Regal, a well known psychedelic clothing shop in Soho in the 1980s, and over 20 years later opened a retro fashion shop at Winyates Barn, Redditch.
“It’s an exciting time for both of us,” said Ros Sidaway, owner of Vintage Trax.
“With the two shops we want to showcase the link between music and fashion over the decades, something that’s not really as visible these days.
“The target customer is different to that of our Birchfield Road shop, which is a destination store attracting vinyl record hunters from the ‘old’ parts of Redditch and from out of town.
“We hope to draw in music and vintage fashion lovers of all ages, especially those from the ‘new’ town areas of Redditch.”
“Our aim is provide customers with an immersive experience, one that literally takes you back there” said Helen.
“For both Ros and myself, the environmental message is very important too.
“We want to encourage reduce, reuse, re-purposing and recycling of vinyl records, and clothing, etc helping to reduce what is sent to landfill day in, day out.”
The new shops open at 11am on Thursday, November 14, beneath the balcony at the back of Debenhams in the former covered market area.