20th Aug, 2019

Virtual reality app to highlight the impact of bad driving decisions launched in Redditch

A NEW virtual reality app allowing young drivers and passengers to see the outcomes of bad driving decisions has been launched in Warwickshire and West Mercia.

Aimed at people aged 16-24, the DriveVR app aims to highlight how a split-second decision in the car could change the rest of your life.

The Safer Roads Partnership in Warwickshire and West Mercia have launched the app which is free to download and allows players to choose and customise a character before encountering fully immersive VR driving events.

Containing eight different VR driving events, players can see first-hand through their character’s eyes how bad decisions can lead to a road traffic collision, with focus on common causes speeding, mobile phones, drink driving, drug driving, passenger distractions, seatbelts, rural roads and pedestrian safety.

Anna Higgins, Communications Manager at the Safer Roads Partnership, said: “The unfortunate reality is that young people continue to be over-represented in collision figures, both locally in Warwickshire and West Mercia, and nationally.

“Engaging with this age group is a priority for us and we aim to provide them with simple information which will allow them to make the right choices as drivers, passengers and pedestrians. Promoting this information through virtual reality is a really exciting step for us and literally puts them in the driving seat, allowing them to see the consequences of their actions – both in the short-term and for the rest of their life.”

This innovative project has been made possible by grant funding from the national Road Safety Trust, and will support the Safer Roads Partnership’s ‘Green Light’ young driver and passenger education programme which includes delivery of a 50 minute interactive workshop in school sixth forms and colleges across Worcestershire and Herefordshire.

Visit www.drivevr.co.uk to find out more.


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