REDDITCH United have announced a record sponsorship deal with the r/football community of Reddit who will become the club’s main kit sponsor.
The r/football community on Reddit boasts more than 880,000 members.
The sponsorship, powered by Reddit’s Community Funds programme, will provide Redditch with opportunities to collaborate with the r/football community and mods.
Redditch’s managing director, Ian Wain, said: “As a football club with deep roots in our community, we’re delighted to join forces with the r/football community on Reddit for a groundbreaking deal for non-league football.
“Welcoming a passionate and engaged community like r/football as our new principal sponsor is a game changer for our club and goes some way to strengthening the civic pride in our town.
“We’re absolutely thrilled to embark on this partnership and can’t wait to work alongside the mods of r/football and the team over at Reddit to achieve our aims in the coming months and years.”
Redditch start the season away at Lowestoft Town on Saturday, August 10 with kick-off at 3pm at the Crown Meadow.
