Alpine Adventures: Why Summer in the Alps is on the Up - The Redditch Standard
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Alpine Adventures: Why Summer in the Alps is on the Up

Redditch Editorial 6th Jun, 2025   0

While most of us associate the Alps with snow-covered peaks and après-ski action, there’s another side to this famous mountain range that’s quietly gaining traction – summer. Yes, that’s right. Long after the skiers have packed up their salopettes and ski lifts have slowed to a halt, the Alps are just getting started.

For holidaymakers looking to switch up their summer routine, it’s becoming an increasingly attractive option. Swap out crowded beaches and airport delays for cool mountain air, jaw-dropping scenery and a whole lot of fresh-air fun.

Why Choose the Alps in Summer?

There’s something quite special about the Alps when the snow melts away. Rolling green meadows, mirror-like lakes, and trails that snake up and down rugged peaks give the region a new lease of life. But beyond the picture-perfect scenery, the Alps offer an experience that feels worlds away from the usual summer break.

Think paddleboarding in glacial lakes, tackling high-altitude hiking trails, or taking on world-class mountain biking routes. For those who prefer to take things slow, there’s no shortage of alpine villages offering a more laid-back pace – complete with local cheeses, heritage festivals and a chance to properly switch off.




It’s an ideal destination for families too. From treetop adventure parks to open-air swimming pools, kids can run wild in the great outdoors while grown-ups get a dose of the good life (and possibly a cold glass of something local).

Tignes: The Hidden Gem

While many Brits are familiar with ski favourites like Chamonix or Morzine, fewer know about Tignes in the summer months – and that’s a shame, because it’s arguably one of the best-kept secrets in the French Alps.


Tignes isn’t just a winter resort that hibernates in July. In fact, summer here is full of energy. Whether it’s hiking to Lac de Tignes, spotting marmots in the Vanoise National Park, or mountain biking through trails that double as ski runs in winter, there’s plenty to keep active types happy.

More adventurous souls can try their hand at paragliding, white-water rafting or even summer skiing on the Grande Motte glacier. And if all that sounds a bit too energetic, there’s always the option to kick back and enjoy the scenery from a lakeside café.

Getting there is also refreshingly straightforward. With airports like Geneva only a few hours away, resorts like Tignes are closer than you might think. Travellers looking for a seamless journey from the airport straight to the mountains can book Geneva to Tignes transfers with ease – ideal for those wanting a door-to-door solution without the hassle.

A Breath of Fresh Air (Literally)

If the last few summers have taught us anything, it’s that many of us are craving space. Space to breathe, to roam, and to escape the everyday. The Alps deliver that in spades.

And while Europe’s coastal hotspots are feeling more crowded than ever, the mountains offer a chance to stretch out without queuing for your spot on the beach. Temperatures stay pleasantly warm without being overwhelming – perfect for those who prefer their summer on the cooler side.

Let’s not forget the wellness angle either. From yoga retreats to alpine spa hotels, the Alps are fast becoming a destination for rest, recovery and a full reset of body and mind.

Budget-Friendly Breaks

Another tick in the box? Value for money. Summer accommodation in the Alps is often far cheaper than in winter, with many resorts offering great deals on self-catered apartments and family-friendly packages. Even activities like lift passes (used by hikers and bikers rather than skiers) tend to come in cheaper than your typical seaside attractions.

Add in the fact that many alpine resorts now include access to swimming pools, sports facilities and public transport with your stay, and it’s a no-brainer for those looking to make their holiday budget go further.

Worth a Second Look

For many of us in the Midlands, the idea of heading to the mountains in summer still feels a little unconventional – but that’s part of the charm. It’s different. And in an era where everyone seems to be after the same few destinations, that’s no bad thing.

The Alps offer a chance to try something new. Whether you’re after full-throttle adventure, scenic serenity, or a bit of both, it might just be the ultimate summer switch-up. So next time you’re planning a break, don’t just think sun, sea and sand – think mountains, meadows and memories.

After all, there’s more than one way to do summer right.

Story by Kat Denyer.