15th Jul, 2018

Behind the scenes at Warwickshire's Purity brewery

Redditch Editorial 25th Dec, 2017

WITH the winter season well and truly upon us, sometimes there’s nothing nicer than hunkering down in a local pub with a real fire and a pint of something hoppy.

But sometimes there is a story behind your favourite beer, and when it comes to locally based Purity Brewing Company, there’s a story behind almost every single part.

From the quirky names of the beers to the way they dispose of waste water, Purity is full of stories and suprises- and we found out some of these tales when we took a tour of the award winning craft brewery in Great Alne.

Purity is based on a working farm in the heart of the Warwickshire countryside, surrounded by chickens, sheep, moor hens, geese and dogs – and this filters through to the company ethos, embracing nature and simplicity.

We visited the site at Upper Spernall Farm on a very cold and frosty morning – but were greeted warmly by Front of House Manager, John Conod.

Alongside a group of others with an interest in all things hopped, we were given an introduction to Purity over a glass of cask ale, followed by a tour of the brewhouse and the wider grounds that really tested all the senses.

Standard reporter, Imogen Buller, said: “During the tour of the brewery, we found out about the ‘Mad Goose’ that used to harass the brewers when they first set up on the farm – and even saw the footprints of the farm dog inspired the UBU beer.

“We also saw first hand the high-tech set up which includes a heat and steam exchange technology, meaning energy waste is kept to a minimum and spent grain goes directly back in to feeding some of the farm’s inhabitants.

“Everything seemed so tidy and well organised too – even behind the scenes and in the working heart of the brewery, everything was labeled and neat.

“It was interesting and quite shocking to find out how much water goes in to making beer – but reassuring to know that breweries like Purity are doing something to make this less wasteful, with its own wetlands system which recycles waster used in the brews.”

Set up in 2005 by Paul Halsey and James Minkin and joined by head brewer Florent Vialan in 2006, the company has grown and Purity beers can be found up and down the UK in pubs and supermarkets alike.

Visit https://puritybrewing.com


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