People’s mind jumps to flashy slots, jackpots, and maybe a few too many late-night spins when they think about online casinos and iGaming. They don’t expect to hear about charity work, aiding communities, promoting education, or providing food for people in need. But that’s precisely what Soft2Bet is doing. Being one of the most influential iGaming companies today, Soft2Bet mixes business success with a big heart, resulting in much charity work and bettering the world for everybody. In this article, we’ll review Soft2Bet’s most significant charitable achievements and show you where online casinos can do some good.
Let’s Introduce You To Soft2Bet
Soft2Bet isn’t your average iGaming company, even if they run over 12 brands across Europe, offer slick, ready-made casino and sportsbook platforms, and know all there is to know about player engagement and retention. But behind the immense success lies an even bigger heart, specifically Uri Poliavich’s heart: “I remember the feeling of hunger the most. I felt the physical hunger as a kid and the deep hunger to change my life. I wanted to escape the grayness surrounding me, to replace it with something bright, meaningful, and full of color and purpose”. Since 2016, Soft2Bet has gone from a small startup to a massive player in the iGaming world in just eight years. Now, the company has two main hubs, in Malta and Cyprus, and employs over 800 people.
Their in-house gamification platform, MEGA, has put Soft2Bet on the map. It adds a new layer of fun to the gaming experience and keeps players returning. With MEGA, online casino operators can provide users with climbable levels, unlockable achievements, collectible rewards, and partaking in different missions – just like a regular video game would. Think of it as a way cooler loyalty program. MEGA can be integrated with an existing online casino infrastructure across multiple brands and markets. It also encompasses fairness and responsible gambling principles, giving Soft2Bet a competitive advantage. And as we’ll see moving forward, Soft2Bet’s success story comes with a deep commitment to giving back.
The Soft2Bet Foundation
Instead of just talking about giving back, Soft2Bet does it – and they’ve got receipts. Their most recent philanthropic arm, Soft2Bet Foundation, aims to tackle real-life problems: inequality, poverty, education, and healthcare access. No money is being thrown at good causes just for good PR. Soft2Bet works directly with local communities, charities, and startups that make a real difference. What Soft2Bet Foundation has provided so far:
- Emergency food and shelter for families in need
- Scholarships and tech training for underprivileged youth
- Medical care and supplies in crisis zones
- Disaster relief efforts across multiple regions
Innovation and Charity Goes Hand in Hand
Soft2Bet’s founder and CEO, Uri Poliavich, isn’t your typical gaming executive. His belief that business should do more than make money sets him apart: “And that mindset applies not only to the job—but also to the charity. The charity fuels our purpose, inspiring us to grow the business and expand its impact. It pushes us to think bigger, act bolder, and build something that truly matters”. Uri’s the kind of leader who talks about “scaling kindness” just as seriously as scaling operations.
That mindset inspired not just the Soft2Bet Fund but also Soft2Bet Invest—a €52 million innovation fund that backed early-stage startups with bold, world-changing ideas. “In our business, we always look for bright ideas—for new people with bold, innovative suggestions. We’re constantly striving to improve, evolve, and challenge the norm. We approach things from different angles to reshape the industry daily”. Soft2Bet Innovation fund is helping a new generation of visionary founders find their support both financially and in business.
Helping Jewish Kids Access Their Heritage
Uri and his wife, Yael, established the Yael Foundation to help Jewish children access high-quality Jewish and general education. Realizing that today’s children are tomorrow’s leaders, the Foundation collaborates closely with educators and Jewish community leaders worldwide. The Foundation’s approach is simple – be flexible to meet the unique needs of each school and individual community. By investing in programs across 37 countries, the Foundation has already changed the lives of over 13,500 children. Empowering kindergartens, pre-schools, and special education programs aims to make these institutions the preferred choice for Jewish families.
These efforts show that Soft2Bet’s leadership isn’t playing a solo game. They’re investing in people, progress, and a future where iGaming companies don’t just entertain but uplift.
This is a submitted article by Soft2Bet team.
