In what can be described as the wildest Role-Playing Games (RPG) sales in recent times, Elden Ring’s anticipated expansion titled “Shadow of the Erdtree” has recorded an impressive global sales of five million units in just three days of its release.
“We are humbled to announce that ELDEN RING Shadow of the Erdtree, the action RPG title from Bandai Namco Entertainment Inc. and FromSoftware, Inc., has reached 5 million units sold worldwide within three days of its release,” says Bandai Namco Entertainment Inc.
Such record sales can only be a testament to the game’s popularity and the massive fan base that it has cultivated since its first release. For most RPGs – and any game for that matter – five million sales across a lifespan will be seen as a massive success.
Phantom Liberty, another highly celebrated DLC, boasted it recorded 4.3 million unit sales within two months of its release last year and it was justifiably the talk of the town. However, with this extraordinary unit sales of Shadow of Erdtree, it means it has made this achievement look like a joke. It has reached and surpassed 5 million unit sales in far less time than it took Phantom Liberty to so. No wonder this news pecks the ears and widens the eyes everywhere it echoes.
The Sales’ Secret
Record sales like the one recorded by Elden Ring Shadow of the Erdtree could not have happened without a robust marketing plan. If anything, the result suggests a deep marketing plan that predates the release date. It also x-rays the quality of the gameplay and experiences it affords players.
Building on the original Elden Ring’s expansive world and rich lore, this expansion earned players’ praise for its stunning visuals, challenging gameplay, and intricate storytelling. Since its release, players have enthusiastically embraced its content and have explored Erdtree’s depths to uncover its many secrets.
“This milestone results from the tremendous support from fans worldwide, to whom we express our heartfelt gratitude,” remarked Bandai Namco
The game showcases the iconic Realm of Shadow, where players come across dangers and mystery in a world full of exacting bosses. Nevertheless, there are a whole new arsenal of weapons, armour, and spells at the disposal of players to navigate the mysterious and dangerous terrain. Miquella is the guide that leads players to unravel the mysterious sides of the ELDEN RING story.
Earlier in June, the game’s developer, FromSoftware, tweeted that it had shipped more than 25 million copies of the base game, Elden Ring. It, therefore, makes sense to conclude that a fifth of those who already had the base game and are attached formed the bulk of those who ordered its expansion within 72 hours of its release. This doesn’t take away the fact that newbies do not also contribute to this sales figures. However, such contributions (in purchase) will be minimal. According to Bandai Namco, ELDEN RING Shadow of the Erdtree is available on Xbox, PlayStations 4 & 5. As such, if you have any of these platforms, you can enjoy this game and otherson them.
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Pricing and Reviews
Released on Friday, 21st of June, 2024, Shadow of Erdtree goes for $40 for Xbox users, and international players can convert this amount to their native currencies when paying.
Critics and Metacritic have all had nothing but positives to say about this game, with everyone giving at least a 4.5/5 rating or 9.5/10. One player, while reviewing the game on its discussion page on Reddit, said:
“I think that the biggest point here is that even though my expectations were high, Shadow of Erditree still managed to exceed them. FromSoftware could have just added more Elden Ring and that would have been solid enough, but instead, Shadow of Erdtree is yet another innovative iteration of the genre.”
This review captures the opinions of the gaming community worldwide, as many express their satisfaction with the game. It’s no surprise that in just three days, the RPG has recorded five million units sold.
While expressing its gratitude to the gaming community, FromSoftware noted that the enthusiasm and support displayed by the community are the primary reasons for its success. It, however, noted that the attention this release has received has already set the tone for the next expansion. By this, the developer is saying that it cannot afford to lower the bars in the next season.
As fans continue to dig deep into Erdtree and its mysteries, Elden Ring’s legacy also stands a chance to continue to soar, making it a title to reckon with in the gaming industry.
Images: Supplied
