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30th Jun, 2022

The Maverick and miracle treatment guaranteed to repair your hair

Redditch Editorial 10th Jul, 2015 Updated: 18th Oct, 2016
MAVERICKS is one of just 30 salons in the UK to exclusively stock a hair repair treatment which has taken the celebrity world by storm.Olaplex, which has been used on stars such as Gwyneth Paltrow, Kim Kardashian and Charlize Theron, has been dubbed the miracle cure for restoring damaged and broken hair, making it feel stronger, silkier and healthier

With testimonials like that, The Standard’s Connie Osborne just had to go along to the Priory Road salon to see if it lived up to its reputation.

AS A self confessed hair abuser – I have dyed my hair every colour under the sun and bleached it continually for the last year –  I was sceptical in thinking a product could give me the soft and strong locks I have always craved.

I’m a believer in the saying if something sounds too good to be true, then it probably is. But after my visit to Mavericks, I couldn’t have been further from the truth.

I pulled up right outside in their spacious car park and was immediately greeted by co-owner Sarah Charlton who took one look at my over processed, damage hair and told me confidently Olaplex was exactly what I needed to make it better.

I had the treatment which could be applied straight on to dry hair for just £15 , but it could also be added to colour and bleach to dramatically reduce breakage and make the colour last longer, look richer and have a glossy finish.

As Sarah loosely sectioned my hair and applied the first step, the first thing I noticed was there was no overpowering smell and she told me that was because there was no chemicals in it.

Developed by Dr Eric Pressly and Dr Craig Hawker in America, it is free of silicone, sulphates and aldehydes and has never been tested on animals.

She explained to me every time we coloured, bleached or tinted our hair, the bonds in it split because of the chemical processes.

I’ve tried to remedy this with deep conditioners and oils but although they go some way to improving the appearance of the surface of our hair, that is as far as it goes.

This is where Olaplex stands out and goes beyond your typical treatments.

It goes deep into hair to actually link together those broken bonds, preventing them from damage and restoring any hair which is damaged. It also works on hair extensions.

I’m left to relax with a refreshment for 15 minutes, taking in the airy and spacious surroundings of the salon, while I browsed their list of beauty treatments on offer in their dedicated beauty room.

When Sarah comes back to apply the next stage I’m amazed she can already run a comb through my hair- a first for anyone with very bleached hair.The second formula was then applied – that had a lovely sweet conditioner smell to it and, just ten minutes later, it was ready to be washed off.

The salon, which has thrived for a year and a half, uses sulphur free shampoo and conditioner to boost my hair even more and as I relaxed into the electronic titling and massaging chair, I tried to imagine what my hair would look and feel like.

As Sarah blow dried it, I noticed there was no tugging, knotting or pulls. The brush glided through with ease and when she’d finished I was honestly amazed.

Banished was my dull, frizzy, dry hair and staring back at me in the mirror was sleek, lightweight, silky, glossy platinum blonde hair.

I honestly could not remember when my hair felt that soft and strong.

As I left the salon, I’ve been reassured by Sarah I only needed the treatment every time my hair was coloured and I’ve already booked another for after my holiday.

I hold my hands up, I thought it was another product claiming to be a miracle, but there is a reason celebrities, clients, international hairdressers are calling Olaplex the ‘hair Holy Grail’ and I for one have been converted.
*** To be in with a chance of winning one of 20 FREE Olaplex treatments e-mail OLAPLEX20 to martyn@hairthinking.co.uk, with your name and number. Or post it to Mavericks, Priory Road, Alcester, B49 5DY ***

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