The multi-billion-dollar global iGaming industry is one of the world’s fastest-growing and most highly competitive. I’ve been keeping a close eye on the industry as it has matured over the years, and I have noticed how some of the most successful operators have multiple brands.
While it’s true that some market-leading operators can thrive with just a single brand, other operators try to cater to a much broader audience and provide people like me who join these sites with more options by operating more than one site. Each brand will offer something slightly different.
Some operators have acquired failing brands from other less successful operators to enhance their portfolio. They work their magic and turn them into successful sites, whereas other operators have built their additional brands from the ground up.
I’ve joined many reputable casino sites over the years, like millions of other people worldwide, and I eventually worked out that some of the sites that I’ve joined are, in fact, controlled by the same operator.
Sometimes, it’s obvious that the same operator controls them because the website template is basically identical, albeit with a different design, and other times, it’s not so easy to tell.
With that said, let’s dive straight in and take a closer look at some of the reasons why iGaming operators today have multiple brands.
Why do today’s most successful operators have multiple brands?
The reason why they have so many different brands is pure and simple: money. The more brands they have, the more customers they can reach, the more conversions they can make, and hopefully retain those existing customers, all while fostering a sense of trust in the owner of those sites.
Also, the more brands they have with unique features, the wider the customer base they can penetrate.
What makes each brand unique?
I’ve noticed that today’s most trusted operators try to cater to all types of players with each of their unique brands by offering different promotional offers and bonuses and having online fruit machines and other exclusive content that can’t be found elsewhere.
The website will be uniquely designed for each brand to appeal to a certain type of player, and they will try to offer something that their other brands don’t to reach new customers with various USPs (unique selling points).
For example, some of their brands might target a younger audience, whereas others may target middle-aged, older, or seasoned players, or all of the above. You may also find that an operator may target a typical male audience on one of its brands, females on another, or both.
Some of their brands may be uniquely themed to attract lovers of the Wild West or Leprechauns, for example, and others will have a more generic theme that resonates with a broader audience.
Similarly, I’ve found that some of my favourite operator’s brands ply their business towards fruit machine lovers or those who enjoy classic favourites, like blackjack, roulette, poker, baccarat, and craps. In contrast, other brands are aimed towards the more competitive player like me by running the best network-wide online fruit machine, blackjack and roulette tournaments (aka races or duals).
Either way, their brands will all typically be licensed and regulated by the same mid to top-tier authorities to enhance trust in their brands, and they will try to stand out from the crowd in the following ways:
- By providing friendly and professionally trained 24-hour support, with responsive agents that always demonstrate high standards of customer service
- Each brand will employ a range of top-notch cybersecurity measures, such as 128-bit or higher cryptographic SSL (Secure Socket Layer) encryption
- The cashier/banking section will accept a range of perfectly secure online payment solutions to facilitate secure and convenient deposits and withdrawals, and they will focus on processing faster-than-average (and free) withdrawals
- Their games, features, products, and services will all be fully optimised to load fast and run smoothly in any web browser using any PC or mobile device, and their apps will be free to download/install onto any modern iOS or Android device
- They will constantly refine their brands based on user feedback and be quick at fixing bugs or resolving any technical issues you may encounter
- Each brand will fully comply with AML (Anti-Money Laundering) policies and will have excellent data protection and privacy policies in place
Which trusted operator has the most brands, and what are their standout sites?
There are countless operators with multiple brands, but one of the industry’s most trusted is SkillOnNet Limited, which I recently discovered from this casino meister blog page controls over 15 fully trustworthy sites, all of which are fully licensed and regulated by one or more mid to top-tier licensing authority.
Its most successful brand, which many of you will already be familiar with by now, is the iconic PlayOJO Casino site.
Some of PlayOJO’s sister brands include ‘Lucky Niki’ – a Japanese/Manga/Anime-themed site, as well as Slots Magic, a magician/traditional fruity-themed site, ‘Mega Casino’ – a glitzy Las Vegas/high roller-themed site, ‘Masked Singer’, a TV show-themed site, and ‘Lucky Me,’ a tropical/summer vacation/summer fun-themed site, to name just a few.
In other words, their uniquely themed brands are designed to reach as broad an audience as possible.
If you want to discover more about any of these sites and would like to try one this Halloween, I suggest checking out the expert reviews on the CasinoMeister website.
Final thoughts
The other thing that helps foster a sense of trust in an operator like this with multiple brands is how committed it is to promoting responsible gambling. I’ve joined a few of their sites, and they all provide a range of safer gambling tools that help me stay within my budget.
To set things like deposit limits, session time reminders, spending caps or win/loss limits, all you have to do is go to the safer gambling tools section when logged into any of the brands you have registered an account with and then manually set as many comfortable limits as you like.
