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20th Jan, 2022

New director of football at Trico Stadium

Redditch Editorial 13th Feb, 2020

WITH Redditch United’s Southern Premier Central relegation all but confirmed, the Reds have unveiled a new director of football as they turn attentions towards next season.

Sajid Ali Mahmood will be working alongside the first team management and be responsible for player recruitment, player development and playing strategy.

The Reds have now been beaten 24 league games in succession following Saturday’s 2-0 home loss to leaders Tamworth, but chairman Chris Swan believes the appointment of Ali can improve matters both on and off the pitch.

Ali has a good pedigree in football, working with many other local football teams at step three level and higher as a football consultant and scout and bringing excellent players through the system.

He will work exclusively for Redditch United in this new position for the club and Swan said: “Recruitment of players is the most important part of first team success.

“With recent Southern League reorganisation of teams in our league, we have six teams who are within a 30-mile radius of us who have traditional support of 400 more supporters to a home game.

“This extra income gives them the ability to buy success. Ours has to be earned and as we’ve shown over the last successive seasons we can do it and compete with our well-connected management.

“Also, we need to be much better on supporter engagement and fund-raising amongst our many stakeholders and this is a very important part of the role. Ali is the first step of a solid foundation for the future.”

Ali said: “I am extremely excited about this opportunity and look forward to working with first team management, supporters and other stakeholders at Redditch United.

“I have started to form an excellent relationship with (manager) Duane Darby, who I respect greatly.

“The challenge for the rest of the season is tough but I believe as a competitor it can be done.

“Duane and I have passion and competitiveness and it will feature in everything we do.”

The Reds visit relegation-threatened Stratford Town on Saturday.


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